Tesco, gender and toys: So why is the grass always greener?

glosswatch

So Tesco define chemistry sets as “for boys” and dolls’ houses as “for girls”. I know this because justified outrage has flared up on twitter, but I also know this because, well, they would do, wouldn’t they? Most toy retailers divide their market segments by gender. It would be nice if they could stick to doing this in their heads and on their spreadsheets but they don’t. They translate their thoughts into webshop drop-down menus, pink and blue aisle segregation, action shots of boys wielding plastic guns while girls mop up the artificial piss of plastic babies. They do it all the time. Every single example should make us furious but of course, that would be impractical. So certain flashpoints – such as this one, and Sainsbury’s selling doctors’ outfits for boys and nurses’ outfits for girls – tend to shape the debate. I’m not sure it could be any different, but…

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